What is Ushahidi? from Ushahidi on Vimeo.

I caught the buzz around Ushahidi at SXSW last week, and in the New York Times, but had no clue to their reach until I spent some time at their site just now. http://www.ushahidi.com/

Could this be a clue to the future of news reporting as well? I will be keeping an eye on this.